There are many websites out there dedicated to the world of sports. Sports has a great following as a general rule, and the popularity of the sport increases depending on the area in which the sport is located. The internet features many sports websites that make money off their ability to use sports as a way to generate traffic. This “pay-per-click” revenue that most of these sports sites live off of are tremendous money makers in the hands of quality content managers and a crack staff of social content and SEO wizards.
This ability to manage a website to that extent is usually only possible after enough money has been made on the original blueprint to go out and expand. Most start-up blogs can’t afford more than the person who is running the website and a couple of solid volunteers. So with such a small staff the name of the game is content.
A blog is nothing without solid content, but, in the case of a young blog with no staffing and established following it’s crucial to the blogs success. For content managers in the sports world the content must be a level mixture of timely writing and digestible content that can be consumed for days and longer.
As the site grows and the staff increases the focus can be on more timely writing including breaking news, but in the beginning it’s difficult to keep up at that frenetic pace. For the beginning there must be articles that are timely in their relative nature to the sports world, but can also be enjoyed for months down the road.
Content, and this should go without saying, should always be clean and age appropriate. It’s not a good idea to use content that is unsafe for a child to look at. Not understanding the content and not having content suitable for an audience are different things and a content manager knows the difference.